ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it (Bog, Paperback / softback, Engelsk) af Sangram Vajre

ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it

(Bog, Paperback / softback, Engelsk)
Forfattere: Sangram Vajre, Eric Spett

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Beskrivelse

Identifying the reasons why marketing isn't reaching its full potential, this reference provides a maturity curve to help companies navigate their way to being great and share a comprehensive TEAM Framework and seven resources to put the TEAM Framework into practice.

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Alle detaljer

Forlag Ideapress Publishing
Forfattere Sangram Vajre, Eric Spett
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 19-09-2019
Første udgivelsesår 2019
Originalsprog United Kingdom
Indbinding Paperback / softback
Forlag Ideapress Publishing
Mål 144 x 215 x 18
ISBN-13 / EAN-13 9781940858951