Absolute Essentials of Social Marketing

(Bog, Hardback, Engelsk)
Forfatter: Jeff French



Forventes på lager: 14-07-2026

Levering: Kan forudbestilles (Forventes d. 14-07-2026)

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Beskrivelse

Absolute Essentials of Social Marketing provides a comprehensive yet accessible guide to Social Marketing theory and practice, offering systematic approaches to influence behaviour for personal and social good through marketing principles and behavioural science.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Jeff French
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 14-07-2026
Første udgivelsesår 2026
Serie Absolute Essentials of Business and Economics
Illustrationer 4 Tables, black and white; 5 Line drawings, black and white; 3 Halftones, black and white; 8 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 94
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 94 pages, 4 Tables, black and white; 5 Line drawings, black and white; 3 Halftones, black and white;
Mål 216 x 138
ISBN-13 / EAN-13 9781041193050