Absolute Essentials of Strategic Marketing (Bog, Hardback, Engelsk) af Tony (University of Chester Proctor

Absolute Essentials of Strategic Marketing

(Bog, Hardback, Engelsk)

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Beskrivelse

Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Tony (University of Chester Proctor
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 08-07-2020
Første udgivelsesår 2020
Serie Absolute Essentials of Business and Economics
Illustrationer 8 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 126
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 126 pages, 8 Illustrations, black and white
Mål 143 x 223 x 16
ISBN-13 / EAN-13 9780367437756