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Adding Value (RLE Marketing): Brands and Marketing in Food and Drink

(Bog, Hardback, Engelsk)
Adding Value (RLE Marketing): Brands and Marketing in Food and Drink
Forlag: Taylor & Francis Ltd

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Beskrivelse

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 22-08-2014
Første udgivelsesår 2014
Serie Routledge Library Editions: Marketing
Fagredaktør Geoffrey (Harvard Business School Jones, Nicholas J. Morgan
Originalsprog United Kingdom
Sideantal 368
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 368 pages
Mål 234 x 156
ISBN-13 / EAN-13 9781138793668