Advertising Campaign Design: Just the Essentials (Bog, Paperback / softback, Engelsk) af Robyn Blakeman
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Advertising Campaign Design: Just the Essentials

(Bog, Paperback / softback, Engelsk)
Forfatter: Robyn Blakeman
Advertising Campaign Design: Just the Essentials
Forlag: Taylor & Francis Ltd

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Beskrivelse

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Robyn Blakeman
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 15-08-2011
Første udgivelsesår 2011
Illustrationer illustrations
Originalsprog United Kingdom
Sideantal 256
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 256 pages
Mål 229 x 152
ISBN-13 / EAN-13 9780765625533