Advertising Management: Theory and Practice (Bog, Hardback, Engelsk)

Advertising Management: Theory and Practice (Bog, Hardback, Engelsk)


Forlag: Delve Publishing

  • Type: Bog
  • Format: Hardback
  • Sprog: Engelsk Sprog: Engelsk
  • ISBN-13: 9781680957075
  • Udgivelsesdato: 30-11-2016
  • Første udgivelsesår: 2016
  • Fagredaktør: Sharon M. Foulke
  • Originalsprog: Canada
  • Sideantal: 306
  • Indbinding: Hardback
  • Forlag: Delve Publishing
  • Sideoplysninger: 306 pages
  • Mål: 229 x 152

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Beskrivelse

Advertising management is a complex process of employing various media to sell a product or service. The advertising management process helps in defining the outline of the media campaign and in deciding which type of advertising would be used before the launch of the product. This textbook offers an introduction to the practices and perspectives of advertising management.

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