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Advertising, Promotion, and New Media

(Bog, Paperback / softback, Engelsk)
Forfattere: Marla R. Stafford, Ronald J. Faber
Advertising, Promotion, and New Media
Forlag: Taylor & Francis Ltd

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This volume provides an overview of the newest media technologies and how they can be used in marketing communications. It offers insights on the use of techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as Internet advertising formats such as bANNer ads and pop-ups

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Marla R. Stafford, Ronald J. Faber
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 31-10-2004
Første udgivelsesår 2004
Illustrationer tables, figures, bibliog , index
Originalsprog United Kingdom
Sideantal 392
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 392 pages
Mål 229 x 152
ISBN-13 / EAN-13 9780765613165