Advertising, Promotion, and New Media
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780765613158
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Formater og udgaver
Beskrivelse
This volume provides an overview of the newest media technologies and how they can be used in marketing communications. It offers insights on the use of techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as Internet advertising formats such as bANNer ads and pop-ups
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| Forlag | Taylor & Francis Ltd |
| Forfattere | Marla R. Stafford, Ronald J. Faber |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 30-09-2004 |
| Første udgivelsesår | 2004 |
| Illustrationer | tables, figures, bibliog , index |
| Originalsprog | United Kingdom |
| Sideantal | 392 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 392 pages |
| Mål | 229 x 152 |
| ISBN-13 / EAN-13 | 9780765613158 |