Advertising, the Media and Globalisation: A World in Motion
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780415668835
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Formater og udgaver
Beskrivelse
This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfatter | John (University of Melbourne Sinclair |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 19-04-2012 |
| Første udgivelsesår | 2012 |
| Illustrationer | 9 Tables, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 168 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 168 pages, 9 Tables, black and white |
| Mål | 232 x 161 x 10 |
| ISBN-13 / EAN-13 | 9780415668835 |