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AI in Marketing: Applications, Insights, and Analysis

(Bog, Paperback / softback, Engelsk)
AI in Marketing: Applications, Insights, and Analysis
Forlag: Taylor & Francis Ltd

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Beskrivelse

AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. It provides a comprehensive exploration of AI's transformative role in marketing.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 24-06-2025
Første udgivelsesår 2025
Illustrationer 25 Tables, black and white; 19 Line drawings, black and white; 23 Halftones, black and white; 42 Illustrations, black and white
Fagredaktør Hannah D. Walters, Rachel M. Hammond
Originalsprog United Kingdom
Sideantal 328
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 328 pages, 25 Tables, black and white; 19 Line drawings, black and white; 23 Halftones, black and wh
Mål 174 x 246 x 23
ISBN-13 / EAN-13 9781032743332