All Eyes East: Lessons from the Front Lines of Marketing to China's Youth (Bog, Hardback, Engelsk) af M. Bergstrom

All Eyes East: Lessons from the Front Lines of Marketing to China's Youth

(Bog, Hardback, Engelsk)
Forfatter: M. Bergstrom



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All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world.

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Alle detaljer

Forlag Palgrave Macmillan
Forfatter M. Bergstrom
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 03-04-2012
Første udgivelsesår 2012
Illustrationer XV, 237 p.
Originalsprog United Kingdom
Sideantal 237
Indbinding Hardback
Forlag Palgrave Macmillan
Sideoplysninger 237 pages, XV, 237 p.
Mål 236 x 157 x 23
ISBN-13 / EAN-13 9780230120624