Sælger med hovedet kobler klassiske salgsteknikker med neurosalg og salgspsykologi. I sælger med hovedet bliver teorien uddybet med... Læs mere
I GURUBOGEN har 100 af verdens førende iværksættere og ledere ordet. De skriver jordnært og uhøjtideligt om innovation,... Læs mere
The book provides a general review of current thinking and presents several new theories and methods of analysis. It... Læs mere
The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result.
Originally presented as the author's thesis (doctoral)--Universiteat Frankfurt am Main, 1994.
The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile... Læs mere
A guide for understanding the emerging societal forces that are shaping the future. It explores how evolving family... Læs mere
Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate
The second title in the Palgrave Studies in Global Human Capital Management series, this book explores how human capital contributes to innovation within the context of an inter-connected and globalized world.