The guide contains complete JV contract and articles of association as well as an overview of JV law, details negotiation issues, land use rights, IP Protection and technology transfer, in addition to tips on staff hiring and HR.
If you are looking at investing in a China manufacturing or service operation in China, then this book is for you. This book is the second in our new... Læs mere
Written specifically for businesses to understand all the nuances of China M&A, it details the complete regulatory processes involved as well as the differences that... Læs mere
This book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe.... Læs mere
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological... Læs mere
Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.
Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in.
Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in.
Contemporary Consumer Culture Theory is a reflective assessment, in theoretical, empirical and evocative keys, of the state of the field of consumer culture theory... Læs mere