God markedsføring overrasker og smitter af på dit image, og i vores udvalg af bøger om emnet kan du læse om, hvordan du laver markedsføring, der når ud til dine kunder, og om hvordan onlinemarkedsføring fungerer.
Du kan også lære om markedsføring, der ikke kun foregår på digitale platforme, og om hvordan virksomheden i det hele taget plejer sit omdømme.
Endelig har vi alle de bøger, der skal bruges om juridiske aspekter, der skal tages stilling til, før en virksomhed går i gang med at promovere sig selv.
Do consumers really care where products come from and how they are made? Using first-hand findings and extensive research, this book reveals not only why the search for the 'ethical consumer' is futile but also why the social aspects of consumption cannot be ignored.
A new title in the Routledge Major Works series, Critical Perspectives on Business and Management, this is a four-volume collection of cutting-edge and canonical research on brands and brand management.
A new title in the Routledge Major Works series, Critical Perspectives on Business and Management, this is a four-volume collection of cutting-edge and canonical research on marketing research.
A new title in the Routledge Major Works series, Critical Concepts in Media and Cultural Studies, this is a four-volume collection of cutting-edge and canonical research on Public Relations.
All the tools you need to advertise and market your practice The Therapist's Advertising and Marketing Kit is an invaluable collection of ready-to-use... Læs mere
The forms, letters, and other tools included in Marketing Kit For Dummies , 3rd Edition enable readers to start a successful marketing program from the beginning. The expert... Læs mere
Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of... Læs mere
Employs an integrated marketing management framework using new and proven learning features to key concepts, and useful... Læs mere
Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless without the other.
The Marketing Director's Handbook is the only practical guide to managing a marketing function at board level. This combined work includes the original practical guide (volume 1) and the new work on managing digital marketing (volume 2).