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Business Communication: in the service industry (Bog, Hæftet)

Forlag: HansReitzels
Format: Hæftet
Sprog: Engelsk
Sideantal: 304
Dato for udgivelse: 6-8-2018
Udgivelse: 1. udgave, 2018.
Medforfattere: Maria Larsen-Zarechnova, Anna Hammershøy, Maria Kirstine Lovén
ISBN-13: 9788741265346
Produkt type: Bog
År for denne udgave: 2018
Originalsprog: Dansk
Udgave: 1
Oplag: 1

Ikke udkommet, kan forudbestilles (06-08-2018)

Forventes på lager: 06-08-2018

348,00 kr

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Vejl. pris: 400,00 kr

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Beskrivelse

Business Communication - in the service industry is a practical textbook about professional communication in service organisations.Each chapter contains special features designed to meet the needs of students and lecturers. These are learning objectives, chapter key takeaways, practice, reflection questions, professionals’ viewpoints, recommended literature lists and original cross-cultural case studies that would allow students put theories, new insights and understanding of multi-faceted communication into practice.The first chapter presents the reader with why it matters to study communication and why communication is too important to leave to chance in service organisations. Thereafter the book elaborates on the building blocks related to communication: the ABC of communication, culture, the skills, communication skills, and profile of the service employee, external communication, integrated communication, and digital communication.The is aimed at student on practical business studies programmes, for example the AP degree in Service, Hospitality and Tourism Management or AP degreee in Commerce Management.

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Business Communication: in the service industry

Business Communication: in the service industry