Nedsat pris! Children: consumption, advertising and media Forstør
Kategorier / sektioner:

Children: consumption, advertising and media (Bog, Paperback)

Forlag: Copenhagen Business School Press
Format: Paperback
Sprog: Engelsk
Sideantal: 301
Dato for udgivelse: 8-10-2002
Udgivelse: 1. udgave, 2002.
Redaktion: Flemming Hansen
ISBN-13: 9788763001007
Produkt type: Bog
Diverse ophavsangivelser: English revision: Nikki Lengkeek
Illustrationsangivelser: ill.
Ophavsangivelse: Joël Bree
År for denne udgave: 2002
Første udgivelsesår: 2002
Originalsprog: Sproget kan ikke bestemmes
Udgave: 1
Oplag: 1

Varen er desværre ikke på lager i øjeblikket

256,65 kr

-13%

Vejl. pris: 295,00 kr

Produktet kan ikke bestilles.

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Beskrivelse

Children - Consumption, Advertising and Media is a comprehensive collection of the newest international research on children and advertising.
The book aims to present recent studies by researchers working in the field of consumption, advertising and media in relation to children. The purpose is to shed light on the relationship between consumer behavior, advertising and communication in general with a special focus on children and adolescents.
The book is suitable for undergraduate as well as graduate studies. It is also relevant to any person who has an interest in the development of children as consumers, their consumption and not least their relationship to advertising and media.
The book is a result of the international seminar "Children's Socialization as Consumers and their Perception of Advertising" held by the Forum for Advertising Research in June 2001. The editors of the book are associated with the Forum for Advertising Research, Department of Marketing, Copenhagen Business School, Denmark.

Anmeldelser fra kunder

Skriv en anmeldelse

Children: consumption, advertising and media

Children: consumption, advertising and media