From holy grail to structured fail: getting the right ideas to market faster - with pretotyping Forstør
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From holy grail to structured fail: getting the right ideas to market faster - with pretotyping (Bog, Paperback)

Af: Tim Vang

Forlag: Saxo
Format: Paperback
Sprog: Engelsk
Sideantal: 156
Dato for udgivelse: 11-11-2016
Udgivelse: 1. udgave, 2016.
ISBN-13: 9788740926545
Produkt type: Bog
År for denne udgave: 2016
Originalsprog: Dansk
Udgave: 1
Oplag: 1

Forlaget skriver: Print On Demand - forvent længere leveringstid

166,50 kr

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Beskrivelse

New ideas, products and services can be a tremendous business opportunity. Or they can be a yawning black hole into which your organisation can pour money, manpower and resources with only limited (realistic) hope of return.
Pretotyping combines a new mindset and a set of practical tools that help you fail often and fail fast when developing new business ideas - but in accordance with a carefully designed plan that'll help roll back risk, reduce development costs, speed
up innovation processes and boost success rates.
Developed at Google and now taught at Stanford University, pretotyping is a supremely effective market-validation tool that helps you radically recalibrate all kinds of bring-to-market equations, as well as revitalising your organisation's ability to respond quickly to changing commercial circumstances.

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From holy grail to structured fail: getting the right ideas to market faster - with pretotyping

From holy grail to structured fail: getting the right ideas to market faster - with pretotyping