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This is the first book to explore in depth the topic of Mega-Sporting Events (MSEs) and human rights, offering accounts of adverse human rights impacts linked to MSEs while considering the potential for promoting human rights in and through the framework of these events.
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This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming... Læs mere
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Fully revised and updated for 2023, this illustrated history celebrates high performance motorbike racing since the start of the world championship in 1949.
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Highly practical and engaging, Sports Marketing equips students with the skills and techniques they need to be successful marketers in any sporting environment. The book blends... Læs mere
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Across a set of broad and probing chapters, this book offer insights into some of the historic and contemporary challenges that sports have... Læs mere
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Corporate Finance: The Basics is a concise introduction to the inner workings of finance at the company level. It aims to take the fear out of corporate finance and add the fun in, presenting the subject in a way that is simple to grasp and easy to digest.
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This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.
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Exercise Physiology: For Health and Sports Performance brings together the essential human anatomy and applied physiology that students of exercise science, physical education and sports coaching will need to know.
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This book examines the path that name, image, and likeness (NIL) has taken in the first years of the policy, how the expansion has led to differing approaches across state and universities, and how administrators in selected states are dealing with the rulemaking power they have.
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This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society.
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This is a handbook for leading a professional football club to commercial success. Covering every aspect of the business and... Læs mere
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The Science of Esports draws from contemporary research and coach expertise to examine esports athlete health and performance from a range of disciplinary perspectives, including physiology, psychology, sociology, and nutrition.