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Market Intelligence: building strategic insight (Bog, Hæftet)

Forlag: Copenhagen Business School Press
Format: Hæftet
Sprog: Engelsk
Sideantal: 240
Dato for udgivelse: 16-1-2009
Udgivelse: 1. udgave, 2009.
Medforfattere: Per V. Jenster, Klaus Solberg Søilen
ISBN-13: 9788763002028
Produkt type: Bog
Illustrationsangivelser: ill.
Ophavsangivelse: Per V. Jenster - Klaus Solberg Søilen
År for denne udgave: 2009
Første udgivelsesår: 2009
Originalsprog: Sproget kan ikke bestemmes
Udgave: 1
Oplag: 1

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Beskrivelse

Market Intelligence provides managers with helpful concepts, tools and ideas on market intelligence and analysis. Additionally, it gives the reader some of the analytical tools used to analyze both micro and macro factors in the organization's environment to better predict future outcomes and help decision making.

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Market Intelligence: building strategic insight

Market Intelligence: building strategic insight