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Marketing Models (Bog, Hæftet)

Forlag: Samfundslitteratur
Format: Hæftet
Sprog: Engelsk
Sideantal: 225
Dato for udgivelse: 4-6-2019
Udgivelse: 1. udgave, 2019.
Redaktion: Kim Buch-Madsen
ISBN-13: 9788759332016
Produkt type: Bog
Bidragyder: Ole E. Andersen, Christian Grandjean, Birgitte Grandjean, Heidi Hansen, Niels Kühl Hasager, Svend Hollensen, Sine Nørholm Just, Jan Kyhnau, David Juul Ledstrup, Michael Sjørvad
År for denne udgave: 2019
Originalsprog: Dansk
Udgave: 1
Oplag: 1

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Forventes på lager: 04-06-2019

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Beskrivelse

Marketing Models is also available in Danish: Marketingmodeller
If you are missing a clear and concise guidebook with the best marketing models, look no further.Marketing Models is assembled by a team of experienced marketing experts, with specialized knowledge of the subjects they uncover. 
The authors present the 45 most important marketing models, outlining their strengths, weaknesses, and how you can use them to the fullest. The book addresses situations in which you might find yourself when considering a marketing model for an academic assignment or business use. The same basic template is used to describe all models: what is the model about, what can it be used for, and what are its shortcomings and weaknesses? 
Models are simplifications of the real world and form theoretical contexts. Based on research, they interact naturally with other models and theories. 
Therefore, Marketing Models is most effective when combined with a good basic marketing textbook or as a guidebook for business people and organizations with certain practical experience.
Contributors: Ole E. Andersen, Christian Grandjean, Birgitte Grandjean, Heidi Hansen, Niels Kühl Hasager, Svend Hollensen, Sine Nørholm Just, Jan Kyhnau, David Juul Ledstrup og Michael Sjørvad

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Marketing Models

Marketing Models