Selling is a complex process. In order to succeed, sales professionals need to have self-esteem, and a proven technique to get through each sale. Sales expert Robert Mark Jakobsen teaches and inspires with practical tools and techniques. The book presents: What is NLP? The art of selling NLP and setting your goals NLP and the customer Preparation and sales The long-term relationship Learn how to: Motivate yourself and others Handle Objections Develop a mental sales game plan to win Let customers tell you what to tell them Build Rapport and Trust Probe and Listen Close the deal Keep long term relationships with your customer Perfect for both sales novices and veterans. It is a must-read for anyone seeking sales excellence.