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Traditional marketing is dying. It’s getting more and more difficult to get the attention of consumers. Advertising is the cost of being boring. In... Læs mere
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Satisfied customers are good — but not good enough! Going from customer satisfaction to customer loyalty requires a deeper insight into the mechanics... Læs mere
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This book provides a holistic picture of the digital age as it emerges in the 2010s. On the background of business analysis concepts from firm to megatrends and all business sectors of the World, the digital age of information systems and digital drivers are thoroughly laid out.
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This is the ultimate documentary credit handbook for the person that want an easy and safe way to a successful documentary credit transaction without having... Læs mere
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„Yes, we have made a new strategy ... But we can’t remember where we put it.“ That is the honest comment from a senior executive, I met recently. History repeats itself. Fortunes are... Læs mere
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Between 2003 and 2011 Kim Christensen published a number of trade finance related articles in various magazines and websites. July 2011... Læs mere
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Target group This book is for practitioners. The target group is employees and managers in knowledgebased organizations such as... Læs mere