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In Nine of Mine, Bjarne Steen Jensen shares a number of the models that have brought him value and utility in his work as an executive in companies such as Gillette, Colgate, Carlsberg and... Læs mere
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I'm not going to lie to you: running an in-house marketing department is hard. I have been there before. The chaos at the start of a project, the disarray of dealing with agencies, the... Læs mere
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"Decide to Succeed" describes how leveraging risk management processes and tools can significantly enhance decision making and intelligent risk taking. With these tools, management will... Læs mere
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Direct Leadership is for the leader who wants to excel in the day-to-day leadership of his/her team. The book spells out exactly what you need to deliver when you're entrusted with... Læs mere
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Hot on the heels of the Netflix show based on #GIRLBOSS comes Sophia Amoruso's new workbook of tips, doodles and fill-in-the-blanks that... Læs mere
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Traditional marketing is dying. It’s getting more and more difficult to get the attention of consumers. Advertising is the cost of being boring. In... Læs mere
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Satisfied customers are good — but not good enough! Going from customer satisfaction to customer loyalty requires a deeper insight into the mechanics... Læs mere