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Salgsledelse og markedsføringsledelse
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Business Transformation for a Sustainable Future (Bog, Hardback, Engelsk)Interconnecting the concepts of sustainability, innovation and societal transformation, this book explains how organizations have successfully... Læs mere
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Effective Directors: The Right Questions to Ask (QTA) (Bog, Hardback, Engelsk)Being a good board member is not about knowing everything; it is about asking the right questions and challenging appropriately. The Effective Board: Questions To Ask (QTA) is a reference book for board members and executives globally to support them in their work.
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Marketing Accountability for Marketing and Non-Marketing Outcomes (Bog, Hardback, Engelsk)Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.
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Corporate Social Responsibility in the Arctic: The New Frontiers of Business, Management, and Enterprise (Bog, Hardback, Engelsk)This book considers the new trends and frontiers of Corporate Social Responsibility (CSR) studies that are shaping the future of global business strategy and ethics. It will be of great interest to students and scholars of CSR, sustainable business and business ethics.
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Centering the Museum: Writings for the Post-Covid Age (Bog, Hardback, Engelsk)Drawing on Elaine Heumann Gurian’s 50 years of museum experience, Centering the Museum, calls on the profession to help visitors experience their... Læs mere
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Fundraising Management: Analysis, Planning and Practice (Bog, Hardback, Engelsk)Combining scholarly analysis with practical real-life examples, and endorsed by the Chartered Institute of Fundraising and mapped to the Certificate and Diploma in Fundraising, this is the definitive guide to best practice both in the UK and globally.
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Greed Gone Good: A Roadmap to Creating Social and Financial Value (Bog, Hardback, Engelsk)Greed Gone Good brings the how-tos of impact finance to a broad-based audience of investors, from the individual to the institutional.... Læs mere
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The Routledge Companion to Corporate Social Responsibility (Bog, Hardback, Engelsk)While the concept and domain of Corporate Social Responsibility (CSR) is not new – its beginnings can be tracked back to the 1960s – its scope, urgency, and relevance have shifted dramatically in recent years.
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Creativity and Marketing: The Fuel for Success (Bog, Hardback, Engelsk)Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.
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Remarkable Retail: How to Win and Keep Customers in the Age of Disruption (Bog, Hardback, Engelsk)Levering: 6 - 9 hverdage -
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Sustainable Work and the Environmental Crisis: The Link between Labour and Climate Change (Bog, Hardback, Engelsk)This book applies a pioneering approach that provides a comprehensive and critical analysis of the links between... Læs mere
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Rethinking Leadership: A Critique of Contemporary Theories (Bog, Hardback, Engelsk)This book provides a comprehensive understanding of the key leadership theories and skills required during times of crises and radical uncertainty, how they can be developed and how they work in practice.
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