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Salgsledelse og markedsføringsledelse
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The Routledge Companion to Tax Avoidance Research (Bog, Hardback, Engelsk)This collection provides a comprehensive guide to students and academics on the subjects of tax avoidance from an interdisciplinary perspective. It... Læs mere
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The Routledge Companion to Contemporary Brand Management (Bog, Hardback, Engelsk)As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around... Læs mere
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Relationship Marketing in the Digital Age (Bog, Hardback, Engelsk)this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer–company relationships.
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Perspectives on Impact: Leading Voices On Making Systemic Change in the Twenty-First Century (Bog, Hardback, Engelsk)This book offers a snapshot of how the ‘impact’ industry is tackling the complex, multi-dimensional challenges facing our world.
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Patient Safety: Perspectives on Evidence, Information and Knowledge Transfer (Bog, Hardback, Engelsk)Patient Safety: Perspectives on Evidence, Information and Knowledge Transfer provides background on the patient safety movement, systems safety, human error and other key philosophies that support change and innovation in the reduction of medical error.
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Meta-Regulation in Practice: Beyond Normative Views of Morality and Rationality (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Mastering Global Business Development and Sales Management (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Market Assessment with OR Applications (Bog, Hardback, Engelsk)This book will provide a platform to academicians, practitioners, and researchers to understand marketing management concepts from an OR perspective. This book will help to improve decision making, prediction procedures, and the management of resources more efficiently.
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Marketing Management: A Cultural Perspective (Bog, Hardback, Engelsk)Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of... Læs mere
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Marketing Professional Services: Winning new business in the professional services sector (Bog, Hardback, Engelsk)A practical introduction to business planning, marketing and selling skills for those in the professional services sector, this book is for professionals who have to sell... Læs mere
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Marketing IT Products and Services (Bog, Hardback, Engelsk)Helping IT managers and marketing managers get up to speed, quickly and easily, on what’s needed to develop effective marketing campaigns, Marketing IT Products and... Læs mere
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Leadership Matters: Finding Voice, Connection and Meaning in the 21st Century (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage)
