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Much has been written about assurance, but mainly by those who provide it - the professionals such as internal auditors, accountants and... Læs mere
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This book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 years and explains why they have led to an ethical stalemate and sometimes even a business impasse.
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An examination of the progress of environmental marketing on a global scale. The first part sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third section provides detailed, international case studies.
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This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.
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The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship.
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This book analyses corporate rescue laws, processes and policies prescribed in corporate insolvency or bankruptcy laws, and employment... Læs mere
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Effective Client Management in Professional Services explains how firms become client-centric,... Læs mere
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First Published in 2016. Routledge is an imprint of Taylor & Francis, an Informa company.