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Salgsledelse og markedsføringsledelse
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Sustainable Product Design and Development (Bog, Hardback, Engelsk)This book discusses sustainable product design and development. It considers prolonging the life of a product and minimizing the environmental impact. The book will not only present design practices, but also costing information on designing products for Sustainability.
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Sustainable Manufacturing: Concepts, Tools, Methods and Case Studies (Bog, Hardback, Engelsk)Sustainability enables the development of products with minimal environment impact coupled with economical and societal benefits. This book provides an understanding of theoretical and practical perspectives pertaining to sustainable manufacturing.
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The Sustainability Mindset Principles: A Guide to Developing a Mindset for a Better World (Bog, Hardback, Engelsk)This book introduces for the first time the 12 Principles for a Sustainability Mindset, presenting a framework to address the complexity of a mindset in bite-size components. Written in a very clear and practical way, the book provides a checklist, tips and tools.
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Sports Marketing: A Strategic Perspective (Bog, Hardback, Engelsk)This is the most authoritative, comprehensive and engaging introduction to sports marketing available. It is the only introductory textbook on this subject to adopt a... Læs mere
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Strategic Brand Management and Development: Creating and Marketing Successful Brands (Bog, Hardback, Engelsk)This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand... Læs mere
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Shaping the Future of Work: A Handbook for Action and a New Social Contract (Bog, Hardback, Engelsk)This book provides a clear roadmap for the roles that workers and leaders in business, labor, education and government must... Læs mere
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The Routledge Companion to Strategic Marketing (Bog, Hardback, Engelsk)The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics.
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The Routledge Companion to International Hospitality Management (Bog, Hardback, Engelsk)The hospitality sector is facing increasing competition and complexity over recent decades on its development towards a global industry.... Læs mere
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Regoverning Markets: A Place for Small-Scale Producers in Modern Agrifood Chains? (Bog, Hardback, Engelsk)Offers a view of what happens when the modernisation of food supply chains comes face to face with the livelihoods of rural and poor people. This book is useful to academics, practitioners in developing countries, civil servants, policy-makers and NGOs.
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Public Relations and Sustainable Citizenship: Representing the Unrepresented (Bog, Hardback, Engelsk)This book examines how public relations might re-imagine itself as an instrument of "sustainable citizenship" by exploring alternative models of representing and building relationships with marginalised publics that disrupt the standard discourses of public relations.
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Motivation in Organisations: Searching for a Meaningful Work-Life Balance (Bog, Hardback, Engelsk)This book extends the current motivation models in business education to include motives of human behaviour that have been... Læs mere
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Managing Sustainability (Bog, Hardback, Engelsk)This book is a comprehensive guide to governing, leading, and managing a successful sustainability-focused business. It takes a clear and practical approach to the... Læs mere
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