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- Administration af IT- og informationssystemer
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Salgsledelse og markedsføringsledelse
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Managing Sustainability (Bog, Hardback, Engelsk)This book is a comprehensive guide to governing, leading, and managing a successful sustainability-focused business. It takes a clear and practical approach to the... Læs mere
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Marketing Strategy for the Creative and Cultural Industries (Bog, Hardback, Engelsk)This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Leading Transformative Change Collectively: A Practitioner Guide to Realizing the SDGs (Bog, Hardback, Engelsk)A must-read, the book sets a new standard for the collaborative implementation of Agenda 2030 and is a foundational... Læs mere
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International Luxury Brand Strategy (Bog, Hardback, Engelsk)This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a... Læs mere
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Internal Marketing: Theories, Perspectives, and Stakeholders (Bog, Hardback, Engelsk)This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both... Læs mere
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Essentials of Pricing Analytics: Tools and Implementation with Excel (Bog, Hardback, Engelsk)This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a... Læs mere
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Digital Sport Marketing: Concepts, Cases and Conversations (Bog, Hardback, Engelsk)Digital sports marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the... Læs mere
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Developing Capacity for Innovation in Complex Systems: Strategy, Organisation and Leadership (Bog, Hardback, Engelsk)Based on a theoretical analysis and supported by both explorative qualitative and quantitative research, this book examines the many reasons why an initiative becomes an innovation and why some organizations are better at innovation than others.
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Corporate Responsibility in the Digital Age (Bog, Hardback, Engelsk)This concise and accessible book for organizational leaders provides a roadmap to understand the implications of embracing corporate responsibility in the digital age. Peppered with real-word examples, The Good Vision speaks to businesses in their own language.
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Corporate Governance: Values, Ethics and Leadership (Bog, Hardback, Engelsk)This title was first published in 2000: The introductory essay describes the intellectual history of the field and analyses the material selected for the volume. The selected papers constitute the best and most representative studies of the subjects covered.
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Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth (Bog, Hardback, Engelsk)Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms... Læs mere
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Climate Change and the Governance of Corporations: Lessons from the Retail Sector (Bog, Hardback, Engelsk)This book explains how global corporations manage their own greenhouse gas emissions and the emissions from their supply and value chains, and explains how stakeholders such as investors, NGOs and governments might drive significant reductions in these emissions.
Levering: 6 - 9 hverdage
