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The SAGE Handbook of Service-Dominant Logic (Bog, Hardback, Engelsk)The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic.
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The SAGE Handbook of International Marketing (Bog, Hardback, Engelsk)International marketing underwent fundamental changes in the last two decades - The Handbook of International Marketing examines the state of the art in research in international marketing during this period.
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Services Marketing and Management (Bog, Hardback, Engelsk)Provides a consideration of how services are conceptualized, designed and managed. This book explores the effect of organizational structures, management styles,... Læs mere
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Problems in Marketing: Applying Key Concepts and Techniques (Bog, Hardback, Engelsk)Problems in Marketing
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Doing Semiotics: A Research Guide for Marketers at the Edge of Culture (Bog, Hardback, Engelsk)Using applied semiotics, this book shows readers how to leverage the cultural codes that structure communication and sociality, endow... Læs mere
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Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value (Bog, Hardback, Engelsk)Rethinking the Sales Force demonstrates how the successful sales force manages complex business processes with multiple sales approaches and selling models that meet the demands of today's sophisticated customers.
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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value (Bog, Hardback, Engelsk)Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.
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Compensating the Sales Force, Third Edition: A Practical Guide to Designing Winning Sales Reward Programs (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Emotion Marketing: The Hallmark Way of Winning Customers for Life (Bog, Hardback, Engelsk)Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.
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Marketing Excellence 3: Award-winning Companies Reveal the Secrets of Their Success (Bog, Hardback, Engelsk)Gain insight into the prestigious Marketing Excellence Awards and what great marketing looks like across a variety of brands with case studies and expert commentary.
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Marketing Moves: A New Approach to Profits, Growth, and Renewal (Bog, Hardback, Engelsk)The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work... Læs mere
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A Culture of Credit: Embedding Trust and Transparency in American Business (Bog, Hardback, Engelsk)In the growing and dynamic economy of nineteenth-century America, businesses sold vast quantities of goods to one another, mostly... Læs mere
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