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This timely book offers up-to-date information for both researchers and decision makers regarding five core areas of Middle Eastern institutional and cultural context and its role in shaping business’s strategies and practices in the region.
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In the complex landscapes of multiple global crises, the book unfolds as a panoramic journey through the intricate pathways of women and power, weaving a tapestry that transcends crises and ushers in a transformative vision of a just world.
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In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism.
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Use this postgraduate textbook to gain an in-depth exploration of luxury marketing, focusing on cultural heritage, consumer behaviour and modern-day strategies that define this unique sector.
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This textbook will show students how to develop, implement and evaluate effective digital marketing with coverage of the latest trends and considerations including AI and sustainability.
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This book redefines sales leadership, offering a practical, actionable guide to help leaders unlock their potential, inspire their teams, and create high-growth cultures that deliver sustainable success.
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This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought and highlights their particular relevance to the manager and policymaker today.
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Commercial acumen is a critical skill that underpins the realisation of successful and high value trading relationships. This concise textbook provides knowledge of the... Læs mere
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This book describes the impact of omni-channel marketing on the supply chain and logistics functions and is intended... Læs mere
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Preparing a proposal for a contract or a grant can be an overwhelming and extraordinarily complex process, but regardless of the proposal type or sector, certain truths always pertain.
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Develop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectively to obtain reliable results.