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Salgsledelse og markedsføringsledelse
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Power and Corporate Responsibility: Dimensions, Purpose and Value (Bog, Paperback / softback, Engelsk)Power and Corporate Responsibility explores the concept of corporate responsibility and offers a systematic discussion by referring to the... Læs mere
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Sustainable Governance in B Corps: Non-Financial Reporting for Sustainable Development (Bog, Paperback / softback, Engelsk)This book aims to develop the theme of non-financial reporting and the necessity of pursuing sustainable development with particular reference to Benefit Corporations and the B Corps.
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The Meaning of Shared Value: New Perspective on Creating Shared Value (Bog, Paperback / softback, Engelsk)This book develops a meta-critical examination of the hidden presuppositions of both supporters and critics of Creating Shared Value, particular in relation to the concept of value.
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Business Digitalization: Corporate Identity and Reputation (Bog, Paperback / softback, Engelsk)This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation.
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Perspectives in Marketing, Innovation and Strategy (Bog, Paperback / softback, Engelsk)This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.
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Fundraising and Nonprofit Marketing: A Research Overview (Bog, Paperback / softback, Engelsk)This book provides a concise introduction to the latest research in the fundraising and nonprofit marketing field.
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Strategies for the Circular Economy: Circular Districts and Networks (Bog, Paperback / softback, Engelsk)This book illustrates two approaches for firms to shape successful circular strategies, namely, the Circular Economy and Circular Districts.
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Corporate Social Hypocrisy: CSR in the Era of Global Crises (Bog, Paperback / softback, Engelsk)Many new challenges including competitiveness are emerging for sustainable business during this era of disruption. This book analyses these... Læs mere
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Sales Management: A Research Overview (Bog, Paperback / softback, Engelsk)Sales are the lifeblood of the business world and therefore an area of fundamental importance for scholarly research. This concise book analyses current thoughts and emerging practices in sales management research.
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Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations (Bog, Paperback / softback, Engelsk)The fifth edition of this classic text, which was the first on the subject of... Læs mere
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Sustainable Event Management: A Practical Guide (Bog, Paperback / softback, Engelsk)Written by a leader in event sustainability management, this book is a practical, step-by-step guide taking readers through the key aspects of how to... Læs mere
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Corporate Governance: A Guide for Students (Bog, Paperback / softback, Engelsk)Corporate governance has become central to corporate reporting and management as businesses face growing pressure to address their responsibilities in... Læs mere
Levering: 6 - 9 hverdage
