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Salgsledelse og markedsføringsledelse
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Brand Risk: Adding Risk Literacy to Brand Management (Bog, Paperback / softback, Engelsk)Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic... Læs mere
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Regoverning Markets: A Place for Small-Scale Producers in Modern Agrifood Chains? (Bog, Paperback / softback, Engelsk)This book offers a contemporary look at what happens when the modernisation of food supply chains comes face to face with... Læs mere
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The Global Business Handbook: The Eight Dimensions of International Management (Bog, Paperback / softback, Engelsk)The Global Business Handbook is based on the structure of the very successful IÃ?€?SEG International School of Management's... Læs mere
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Longer Lasting Products: Alternatives To The Throwaway Society (Bog, Paperback / softback, Engelsk)In this provocative book, the creation of product durability and the design of longer-lasting products emerge as an absolutely vital element... Læs mere
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An Adventure in Service-Learning: Developing Knowledge, Values and Responsibility (Bog, Paperback / softback, Engelsk)An Adventure in Service-Learning is a well written and easy to read book which introduces the newcomer to service-learning... Læs mere
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The Psychology of Marketing: Cross-Cultural Perspectives (Bog, Paperback / softback, Engelsk)Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'. Drawing on consumer,... Læs mere
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Healthcare Relationship Marketing: Strategy, Design and Measurement (Bog, Paperback / softback, Engelsk)This is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs.... Læs mere
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The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits (Bog, Paperback / softback, Engelsk)The core idea of The New Brand Spirit is to let stakeholders do the talking. Conrad and Thompson have... Læs mere
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Developing a Plan for the Planet: A Business Plan for Sustainable Living (Bog, Paperback / softback, Engelsk)The scale of the global issues we are facing today: unsustainable population growth; climate change; energy supplies; water and... Læs mere
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Neuro-Advertising: Brain-friendly advertising for more success in your market (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Human-Centered Marketing: How to Connect with Audiences in the Age of AI (Bog, Paperback / softback, Engelsk)Transform your marketing strategy to place the audience front and center, building trust with consumers, developing brand awareness and driving sales.
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Organizational Change, Innovation and Business Development: The Impact of Non-Technological Innovations (Bog, Paperback / softback, Engelsk)This volume presents a collection of different views and perspectives, featuring both theoretical and empirical contributions, to provide deep insight into the role of innovation and of non-technological innovations (NTIs) in contemporary business.
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