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Salgsledelse og markedsføringsledelse
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CIM Coursebook 08/09 Marketing Management in Practice (Bog, Paperback / softback, Engelsk)Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature... Læs mere
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The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands (Bog, Paperback / softback, Engelsk)This book is about the new forms of social, cultural, and environmental capital change brand communication, strategy and execution, and business growth.
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Biomimicry and Business: How Companies Are Using Nature's Strategies to Succeed (Bog, Paperback / softback, Engelsk)This book brings readers the stories, lessons learned and benefits achieved by five successful companies using biomimicry along with giving the readers tools to do the same at their companies.
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Chief Marketing Officers at Work (Bog, Paperback / softback, Engelsk)In-depth with individuals in top marketing roles, this book includes interviews with chief marketing officers (CMOs) such as Linda Boff of GE, Jeff Jones of Target, and... Læs mere
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Social Commerce: Marketing, Technology and Management (Bog, Paperback / softback, Engelsk)Levering: 6 - 9 hverdage -
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Developing Data Migrations and Integrations with Salesforce: Patterns and Best Practices (Bog, Paperback / softback, Engelsk)Levering: 6 - 9 hverdage -
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Services Marketing and Management (Bog, Paperback / softback, Engelsk)Provides a consideration of how services are conceptualized, designed and managed, creating the basis for an understanding of the multi-dimensional aspects of services.... Læs mere
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Product Planning Essentials (Bog, Paperback / softback, Engelsk)Levering: Print on Demand (forvent 14 - 30 hverdage) -
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Marketing and Consumer Research in the Public Interest (Bog, Paperback / softback, Engelsk)Levering: Print on Demand (forvent 14 - 30 hverdage) -
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Cases in Marketing Management (Bog, Paperback / softback, Engelsk)A unique collection of 40 cases from Ivey Publishing, this casebook helps students gain a better understanding of marketing management by providing them with a look at the complex issues that marketing managers and professionals deal with on a regular basis.
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Retail Marketing Management: The 5 Es of Retailing (Bog, Paperback / softback, Engelsk)A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.
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Problems in Marketing: Applying Key Concepts and Techniques (Bog, Paperback / softback, Engelsk)Problems in Marketing
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