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Bemærk: Kan ikke leveres før jul.
Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature... Læs mere
Bemærk: Kan leveres før jul.
This book is about the new forms of social, cultural, and environmental capital change brand communication, strategy and execution, and business growth.
Bemærk: Kan leveres før jul.
This book brings readers the stories, lessons learned and benefits achieved by five successful companies using biomimicry along with giving the readers tools to do the same at their companies.
Bemærk: Kan ikke leveres før jul.
In-depth with individuals in top marketing roles, this book includes interviews with chief marketing officers (CMOs) such as Linda Boff of GE, Jeff Jones of Target, and... Læs mere
Bemærk: Kan leveres før jul.
Bemærk: Kan leveres før jul.
Bemærk: Kan ikke leveres før jul.
Provides a consideration of how services are conceptualized, designed and managed, creating the basis for an understanding of the multi-dimensional aspects of services.... Læs mere
Bemærk: Kan ikke leveres før jul.
Bemærk: Kan ikke leveres før jul.
Bemærk: Kan ikke leveres før jul.
A unique collection of 40 cases from Ivey Publishing, this casebook helps students gain a better understanding of marketing management by providing them with a look at the complex issues that marketing managers and professionals deal with on a regular basis.
Bemærk: Kan ikke leveres før jul.
A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.
Bemærk: Kan ikke leveres før jul.
Problems in Marketing