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Problems in Marketing: Applying Key Concepts and Techniques (Bog, Paperback / softback, Engelsk)Problems in Marketing
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Qualitative Consumer and Marketing Research (Bog, Paperback / softback, Engelsk)Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.
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Negotiating and Influencing Skills: The Art of Creating and Claiming Value (Bog, Paperback / softback, Engelsk)Based on the theoretical approach to cooperative negotiating skills developed at the Harvard Project on Negotiation, this book presents a two-step process towards mastery of negotiating and influencing skills.
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A Practical Guide to Fundraising for Small Museums: Maximizing the Marketing-Development Connection (Bog, Paperback / softback, Engelsk)This book covers traditional fundraising strategies, but approaches them from a new point of view and... Læs mere
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The Customer Success Pioneer: The first 12 months of your journey into growth (Bog, Paperback / softback, Engelsk)Find the right path the first time! Use this transformation handbook to navigate your way through the first year of defining, establishing and expanding a world-class Customer Success function for your company.
Levering: 6 - 9 hverdage -
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Boring2Brave: The ‘bravery-as-a-strategy’ mindset that’s transforming B2B marketing (Bog, Paperback / softback, Engelsk)Part manifesto, part case-study directory, part ‘how-to’ guide: the gutsy little handbook for B2B marketers looking to ‘10X’ their impact
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Oekonomie Der Musikindustrie: Eine Analyse Der Koerperlichen Und Unkoerperlichen Musikverwertung Mit Hilfe Von Tontraegern Und Netzen (Bog, Paperback / softback, Tysk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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The Presentation Book, The: How to Create it, Shape it and Deliver it! Improve Your Presentation Skills Now (Bog, Paperback / softback, Engelsk)Make the next presentation you do, the best you've ever done. The Presentation Book shows how you can easily put your nerves behind you and calmly and confidently deliver a clear, sharp and very influential presentation.
Levering: 6 - 9 hverdage -
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Don't Mess with the Logo: The straight talking bible of branding (Bog, Paperback / softback, Engelsk)Building a brand with impact is one of the most important tasks that any business faces. Few people understand how to actually go about... Læs mere
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Marketing Plan Handbook: Pearson New International Edition (Bog, Paperback / softback, Engelsk)For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan... Læs mere
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Brand Management: A Theoretical and Practical Approach (Bog, Paperback / softback, Engelsk)This work aims to give insight into what a successful brand can mean for a company, taking a decision-making approach to give managers a better... Læs mere
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Strategy in 3D: Essential Tools to Diagnose, Decide, and Deliver (Bog, Paperback / softback, Engelsk)Levering: 6 - 9 hverdage
