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The Product Manager's Field Guide (Bog, Paperback / softback, Engelsk)A guide to the techniques and tools of top product managers. It explores the specific skills, abilities, and competencies that separate the outstanding product manager... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage) -
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The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing (Bog, Paperback / softback, Engelsk)Updated and expanded—the planning guide marketers have relied on for 20 years! A one-stop guide covering sales objectives, positioning, pricing, distribution, advertising, merchandising, and virtually every other function of marketing.
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Niche: The missing middle and why business needs to specialise to survive (Bog, Paperback / softback, Engelsk)Niche is an eye-opening analysis of why big business has failed to sell to the mainstream, in the tradition of Chris Anderson's The Long Tail
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Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it) (Bog, Paperback / softback, Engelsk)The essential guide to the fundamental shift taking place in marketing - and how you can profit by getting in sync.
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Technology Distribution Channels: Understanding and Managing Channels to Market (Bog, Paperback / softback, Engelsk)Optimise product delivery by examining the chain that makes a technology product available for market using real-life examples from global tech corporations.
Status: Skaffevare (forvent 3 - 8 uger) -
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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare (Bog, Paperback / softback, Engelsk)Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.
Levering: 6 - 9 hverdage -
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Executive Engagement Strategies: How to Have Conversations and Develop Relationships that Build B2B Business (Bog, Paperback / softback, Engelsk)Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value.
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Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight (Bog, Paperback / softback, Engelsk)Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for flexible marketing planning.
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Advanced Marketing Management: Principles, Skills and Tools (Bog, Paperback / softback, Engelsk)Prepare yourself for the new world of marketing with this richly in-depth textbook on marketing management.
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Effective Sales Enablement: Achieve sales growth through collaborative sales and marketing (Bog, Paperback / softback, Engelsk)Learn how market-leading companies such as Google, Cisco and Salesforce, have revolutionized their sales and marketing functions through sales enablement, and harness their experience to accelerate your own company's growth
Levering: 6 - 9 hverdage -
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Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success (Bog, Paperback / softback, Engelsk)Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies, and glean better-quality, untapped data that cannot be obtained through traditional surveying methods.
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The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions (Bog, Paperback / softback, Engelsk)Gain insight into a wealth of varying perspectives on content marketing and glean a unique understanding of the different types of best practice.
Levering: 6 - 9 hverdage
