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Gain insight into a wealth of varying perspectives on content marketing and glean a unique understanding of the different types of best practice.
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Understand how to retain brand relevance by building effective and memorable brand experiences, through this robust and practical management tool.
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Utilize a complete economic framework for taking products and services to market with this updated and multi-sector approach to distribution strategy.
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Learn how to leverage employee advocacy as a new channel to market and develop trusted brand messages with this expert blueprint.
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Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths blighting the B2B landscape.
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Develop the skills to design and implement a sustainable customer loyalty improvement programme in your organization and be rewarded with increased market share, improved sales and enhanced profitability.
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Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.
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Access insider stories from leading companies on how digital culture has improved their business practices, leading to increased adaptability and productivity.
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Draws customer-centric marketing and innovative business strategy together into a breakthrough formula for transformative, long-term growth.
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