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Salgsledelse og markedsføringsledelse
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Good Growth: How Brands Win with Social Impact (Bog, Hardback, Engelsk)Business has a sustainability problem—and sustainability has a business problem, with many companies fearful of engaging with social and environmental issues due to the costs and risks.
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Consumer Engagement in the Cultural Sector: Museums and Science Centres (Bog, Hardback, Engelsk)The essence of the book is to investigate the forms, benefits, and limitations of engaging consumers in the development of cultural... Læs mere
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Sport and the Media: Managing the Nexus (Bog, Paperback / softback, Engelsk)Now in a fully revised and updated third edition, Sport and the Media: Managing the Nexus combines in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills.
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Sport and the Media: Managing the Nexus (Bog, Hardback, Engelsk)Now in a fully revised and updated third edition, Sport and the Media: Managing the Nexus combines in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills.
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Sustainability Accounting and Reporting: Theory and Practice (Bog, Paperback / softback, Engelsk)Sustainability Reporting: Theory and Practice provides a comprehensive guide to understanding and applying the latest global framework for... Læs mere
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Sustainability Accounting and Reporting: Theory and Practice (Bog, Hardback, Engelsk)Sustainability Reporting: Theory and Practice provides a comprehensive guide to understanding and applying the latest global framework for... Læs mere
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Turning DEI Goals into Reality: A Hands-On Guide to an Inclusive Workplace (Bog, Paperback / softback, Engelsk)In today's dynamic organisational landscape, striving for a diverse workforce does not automatically translate into an inclusive... Læs mere
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Turning DEI Goals into Reality: A Hands-On Guide to an Inclusive Workplace (Bog, Hardback, Engelsk)In today's dynamic organisational landscape, striving for a diverse workforce does not automatically translate into an inclusive... Læs mere
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B2B Content Marketing Strategy: A Media-First Framework That Accelerates Growth (Bog, Paperback / softback, Engelsk)Increase marketing's impact on company growth with a media-first content strategy that maximizes your output and meets your customers where they are, driving higher engagement and more sales.
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B2B Content Marketing Strategy: A Media-First Framework That Accelerates Growth (Bog, Hardback, Engelsk)Increase marketing's impact on company growth with a media-first content strategy that maximizes your output and meets your customers where they are, driving higher engagement and more sales.
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Seamless: Successful B2B Marketing, Selling, and Account Management (Bog, Paperback / softback, Engelsk)A unique guidebook to B2B marketing and sales for practicing and aspiring managers. The authors and 20 successful businesspeople share their practical experience and the valuable lessons they learned at the sharp end of branding, selling, and marketing.
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Sales Excellence: Adapting to a New Way of Selling (Bog, Paperback / softback, Engelsk)Selling today has gone through profound changes, culminating in new changes in methods and company employee arrangements. This book brings together the... Læs mere
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