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Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are... Læs mere
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Harness the transformative power of artificial intelligence into your B2B marketing strategies and processes to enhance delivery and impact.
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This 14th edition of Sales Force Management continues to build on the book’s reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. It is an invaluable resource for students of sales management.
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Providing a practical and accessible introduction to a complex yet essential area, Business Sustainability Framework enables readers to integrate... Læs mere
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Providing a practical and accessible introduction to a complex yet essential area, Business Sustainability Framework enables readers to integrate... Læs mere
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Around the globe, faculty and higher education leaders are actively changing what they teach to create a sustainable world. This book shares how to transition to programs and courses that teach just and sustainable business management practices critical for success.
Bemærk: Kan ikke leveres før jul.
Around the globe, faculty and higher education leaders are actively changing what they teach to create a sustainable world. This book shares how to transition to programs and courses that teach just and sustainable business management practices critical for success.
Bemærk: Kan ikke leveres før jul.
Bemærk: Kan ikke leveres før jul.
Supervision is a leveraged activity. When we develop the supervisor, we enhance the productivity of the whole workgroup. This book teaches both... Læs mere
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Sustainability enables the development of products with minimal environment impact coupled with economical and societal benefits. This book provides an understanding of theoretical and practical perspectives pertaining to sustainable manufacturing.
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This book discusses sustainable product design and development. It considers prolonging the life of a product and minimizing the environmental impact. The book will not only present design practices, but also costing information on designing products for Sustainability.
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This book aims to provide theoretical and empirical frameworks and highlights the challenges and solutions with using Big Data for Corporate Social Responsibility (CSR) and Sustainability in the field of digital transformation and tourism.