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Exposing the truth behind fake news - and how to spot the real from the fake.
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Streamline your internal communications and enjoy the benefits of increased employee engagement and improved corporate communications in even the most stressful, time-sensitive situations.
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How can you stay relevant for your customers? The answer is a combination of the following three factors: technology, personal involvement and social commitment.
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Unlock the winning formula for implementing effective social media campaign strategies and enhancing ROI across digital channels with the third edition of this book, complete with comprehensive updates and latest developments.
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Professional Communication is an essential resource for anyone interested in understanding and navigating the multifaceted, complex and... Læs mere
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This timely volume offers an international and cross-disciplinary examination of risk and crisis communication theory and practice in Europe.
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Integrating media studies with history, Media Tactics in the Long Twentieth Century explores the dynamic relationship between tactics and strategies in recent history.
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This annotated bibliography gives an overview of the development of public relations... Læs mere
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For business leaders navigating the intersection of sports, marketing, and technology, this essential guide reveals how the emotional connection athletes create—memories that last decades beyond their final performances—represents vastly untapped commercial potential.
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This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change.