Vol.2 continues offering yet more indispensable advice. Chapters cover issues ranging from creativity for good, how to decode... Læs mere
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks... Læs mere
The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the world’s biggest brands
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
This illustrated, extensively updated guide focuses on branded interaction design (BIxD), the brand-oriented design of interactive applications.
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a... Læs mere
Offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field.
Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling "fempowerment" back... Læs mere
The award-winning classic on why we must revolutionise the fashion industry