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Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies (Bog, Hardback, Engelsk)This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.
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The Routledge Companion to Strategic Marketing (Bog, Hardback, Engelsk)The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics.
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Online Place Branding: The Case of Hong Kong (Bog, Hardback, Engelsk)Through an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book... Læs mere
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Marketing Communications (Bog, Hardback, Engelsk)Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets.
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Marketing Communications in Tourism and Hospitality (Bog, Hardback, Engelsk)Levering: Kan forudbestilles (Forventes d. 31-07-2026) -
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Internal Marketing: Theories, Perspectives, and Stakeholders (Bog, Hardback, Engelsk)This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both... Læs mere
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Health Communication and Mass Media: An Integrated Approach to Policy and Practice (Bog, Hardback, Engelsk)In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing... Læs mere
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Experiential Marketing: Case Studies in Customer Experience (Bog, Hardback, Engelsk)Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an... Læs mere
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Digital Sport Marketing: Concepts, Cases and Conversations (Bog, Hardback, Engelsk)Digital sports marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the... Læs mere
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The Dark Side of Marketing Communications: Critical Marketing Perspectives (Bog, Hardback, Engelsk)What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism.
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Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z (Bog, Hardback, Engelsk)Contemporary Consumption, Consumers and Marketing explores current consumer, consumption and marketing cases and issues,... Læs mere
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Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth (Bog, Hardback, Engelsk)Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms... Læs mere
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