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Branded Entertainment in Korea (Bog, Hardback, Engelsk)Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.
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The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands (Bog, Hardback, Engelsk)This book is about the new forms of social, cultural, and environmental capital change brand communication, strategy and execution, and business growth.
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Building Value through Marketing: A Step-by-Step Guide (Bog, Hardback, Engelsk)Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms, but also for customers and stakeholders.
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Branded Content: The Fateful Merging of Media and Marketing (Bog, Hardback, Engelsk)This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of... Læs mere
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Advances in Advertising Research X: Multiple Touchpoints in Brand Communication (Bog, Hardback, Engelsk)This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. Advances in Advertising Research are published by the European Advertising Academy (EAA).
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The SAGE Handbook of Political Advertising (Bog, Hardback, Engelsk)Examines the differences, as well as the similarities of political advertising among the electoral processes of democracies globally. This book provides an... Læs mere
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Effective Advertising: Understanding When, How, and Why Advertising Works (Bog, Hardback, Engelsk)Tellis (marketing, U. of Southern California) reviews and summarizes more than 50 years of research on advertising and its effect on... Læs mere
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Advertising in Modern and Postmodern Times (Bog, Hardback, Engelsk)How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This book presents an introduction to advertising... Læs mere
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Advertising Organizations and Publications: A Resource Guide (Bog, Hardback, Engelsk)A guide to the 77 key organizations and publications in the field of advertising and marketing communications.
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The SAGE Handbook of Advertising (Bog, Hardback, Engelsk)Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far... Læs mere
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Advertising Cultures: Gender, Commerce, Creativity (Bog, Hardback, Engelsk)The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here... Læs mere
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Advertising: A Cultural Economy (Bog, Hardback, Engelsk)Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.
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