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Advertising: A Cultural Economy (Bog, Hardback, Engelsk)Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.
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Law & Advertising: A Guide to Current Legal Issues (Bog, Hardback, Engelsk)In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection.
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The Consumer Insights Handbook: Unlocking Audience Research Methods (Bog, Hardback, Engelsk)This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but... Læs mere
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The Activation Imperative: How to Build Brands and Business by Inspiring Action (Bog, Hardback, Engelsk)In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses—from Fortune 500s to local... Læs mere
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Research Perspectives on Social Media Influencers and Brand Communication (Bog, Hardback, Engelsk)This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.
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Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success (Bog, Hardback, Engelsk)Demonstrates how the best companies use the creative application of research, done up front, to... Læs mere
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Advertising and a Democratic Press (Bog, Hardback, Engelsk)In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more... Læs mere
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Multiculturalism and Advertising: Indian and European Enterprises under Globalization (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Advertising Media Planning, Seventh Edition (Bog, Hardback, Engelsk)Provides insight into the construction of media plans that most effectively achieve marketing objectives. This seventh edition retains all the critical... Læs mere
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Between the Lines: Early Advertising in Singapore: 1830s - 1960s (Bog, Hardback, Engelsk)Levering: 6 - 9 hverdage -
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Getting Better with Age: Improving Marketing in the Age of Aging (Bog, Hardback, Engelsk)People get happier as they get older--this book shows marketers how to take advantage of that.
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What is a 21st Century Brand?: New Thinking from the Next Generation of Agency Leaders (Bog, Hardback, Engelsk)Think more broadly about brands and better serve your clients with a selection of essays from some of the best and brightest in the industry.
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