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The Multi Business Model Innovation Approach: Part 1 (Bog, Hardback, Engelsk)The book addresses and documents a gap in BM research and the BM community - but also proposes a generic definition and language of a BM and BMI... Læs mere
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Advertising and Hong Kong Society (Bog, Hardback, Engelsk)Probes into the role of advertising as a form of social communication in Hong Kong. This perceptive analysis, unlike those on a commercial slant, deals with advertising and the broader legal, cultural, and socio-economic contexts in which it takes place.
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Advertising to Children in China (Bog, Hardback, Engelsk)China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.
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Managing Brands in 4D: Understanding Perceptual, Emotional, Social and Cultural Branding (Bog, Hardback, Engelsk)The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.
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The Angel in the Marketplace: Adwoman Jean Wade Rindlaub and the Selling of America (Bog, Hardback, Engelsk)Levering: 6 - 9 hverdage -
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Cracking the Ad Code (Bog, Hardback, Engelsk)For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of successful creative ideas in marketing... Læs mere
Levering: Print on Demand (forvent 14 - 30 hverdage) -
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Epica Book 29: Creative Communications (Bog, Hardback, Engelsk)Compiled from the winners, finalists and entrants of the Epica Awards for creative achievement in European advertising.
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100 Posters That Changed The World (Bog, Hardback, Engelsk)A collection of the world's most memorable, provocative, best-selling and groundbreaking posters from Johannes Gutenberg to Barack Obama.
Levering: 6 - 9 hverdage -
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Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More (Bog, Hardback, Engelsk)Copywriting expert Garfinkel presents his carefully chosen, market-tested set of advertising headline templates that truly can make readers rich.
Levering: Skaffevare (forvent 14 - 30 hverdage)
