Bemærk: Kan leveres før jul.
A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimagined
Bemærk: Kan leveres før jul.
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks... Læs mere
Bemærk: Kan leveres før jul.
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks... Læs mere
Bemærk: Kan leveres før jul.
Bemærk: Kan leveres før jul.
Bemærk: Kan leveres før jul.
Offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field.
Bemærk: Kan leveres før jul.
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a... Læs mere
Bemærk: Kan leveres før jul.
Bemærk: Kan leveres før jul.
Every day we make hundreds of choices. These choices might feel like they are freely made, but psychologists have shown that... Læs mere
Bemærk: Kan leveres før jul.
A no-nonsense guide to the fundamentals of brands and branding
Bemærk: Kan leveres før jul.
The award-winning classic on why we must revolutionise the fashion industry
Bemærk: Kan leveres før jul.