God markedsføring overrasker og smitter af på dit image, og i vores udvalg af bøger om emnet kan du læse om, hvordan du laver markedsføring, der når ud til dine kunder, og om hvordan onlinemarkedsføring fungerer.
Du kan også lære om markedsføring, der ikke kun foregår på digitale platforme, og om hvordan virksomheden i det hele taget plejer sit omdømme.
Endelig har vi alle de bøger, der skal bruges om juridiske aspekter, der skal tages stilling til, før en virksomhed går i gang med at promovere sig selv.
The Japanese are not the world's greatest marketers. Examples of both Japanese and foreign firms operating in Japan highlight each section. Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers.
Retail Advertising and Promotion explores how today's retailers can effectively reach their existing consumer base, attract new shoppers to their companies, and turn those shoppers into customers.
Beginning with an overview of the concept of branding and the dynamics of the branding process, this book presents a complete perspective of fashion branding.
The advent of the Internet has added another dimension to the way that merchandise reaches consumers. Integrating this technology with traditional retailing methods has become... Læs mere
Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management.
Emphasizing training and development, this book covers evaluation techniques, various types of interviews, problem patrons, and other issues. Customer service, so important to success in business, is also a vital part of library service.
Examines a range of issues that affect environmental behavior while providing materials and guidance to marketing decision makers. This... Læs mere