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The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.
As we enter a new era of global conflict involving non-state actors, At War with Words offers a provocative perspective on the role of language in the genesis, conduct and consequence of mass violence.
Features contributors Wolfgang Thierse (president of the German Bundestag), Peter Eisenberg (involved in the German spelling reform),... Læs mere
Globalisation and African Languages intends to link African language studies to the concept of 'globalisation'.
Irish English, while having been the focus of investigations on a variety of linguistic levels,has not often been researched on the pragmatic level.
The Handbooks of Applied Linguistics provide a state-of-the-art description of established and emerging areas of Applied Linguistics. Each volume gives an... Læs mere
Provides a view of the field of humor research for both beginning and established scholars in a variety of fields who are developing an interest in humor. Here, each chapter... Læs mere
The Handbooks of Applied Linguistics provide a state-of-the-art description of established and emerging areas of Applied Linguistics. Each volume gives an... Læs mere
The Handbooks of Applied Linguistics provide a state-of-the-art description of established and emerging areas of Applied Linguistics. Each... Læs mere