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Advertising Language offers an analysis of the linguistic devices used in advertisements. It uses Relevance Theory as a framework to examine the stratagems which advertisers employ to gain and retain the attention of their audience.
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This reader draws together recent and newly commissioned papers to show how the communicative method of language teaching has developed, what its research justification is and how it can be most effectively used in the classroom.
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Using a wide range of twentieth century literary prose, this book provides an `interactive' introduction to the techniques of stylistic analysis. A genuinely `student-friendly' text and an invaluable tool for beginning students.
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Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience. Contrasting British and Japanese advertising styles it reveals penetrating insights into these two cultures.
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Mastering German Vocabulary explains how to use over 2,200 common German words correctly, using example sentences in German with English translations.
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Second Language Acquisition introduces the key areas in the field, including multilingualism, the role of teaching, the mental processing of multiple languages, and patterns of growth and decline.
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The book describes, in theory and through the presentation of empirical research, how we can develop learner autonomy and work towards reflective and communicative learners that are not afraid to experiment with language and language learning in CALL environments.
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This book focuses on the experience of foreign language faculty in American colleges and universities, the challenges they face, and ways that academia can better support language faculty, and marginalized faculty in other fields, in their important work.
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Should you split infinitives? Can you end sentences with prepositions? Does the Queen speak the Queen's English? This is practical and fun, to improve your writing for professional purposes or simply enjoy exploring the highways and byways of English usage
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Examines the ways in which time is reflected in natural language - considering tense, aspect, the inherent lexical features of the verb, and various types of temporal adverb.