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Strategy Execution (Bog, Paperback)

Af: Lars Møller

Forlag: Books on demand
Format: Paperback
Sprog: Engelsk
Sideantal: 214
Dato for udgivelse: 4-2-2013
Udgivelse: 1. udgave, 2013.
Oversætter: Proflex-Translations
Medforfattere: Birgit Rostrup
ISBN-13: 9788771149067
Produkt type: Bog
Illustrationsangivelser: ill. i farver
Ophavsangivelse: Birgit Rostrup
Originaltitel: Strategieksekvering
År for denne udgave: 2013
Første udgivelsesår: 2013
Originalsprog: Dansk
Udgave: 1
Oplag: 2

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»Yes, we have made a new strategy ... But we can't remember where we put it.« That is the honest comment from a senior executive, I met recently.

History repeats itself. Fortunes are spent on analysis, discussion and documentation while the strategy work is in progress. Plans are turned into PowerPoint presentations. After-work meetings are held for employees. Banners with slogans, caps and badges are distributed in generous quantities to get the new strategy in place in the company. But does it work?


Surveys of top executives time and again show that managements feel that the strategic work fails during execution. A McKinsey survey reveals that 44% believe that their strategic plans weren't executed. In the same survey 9 out of 10 emphasize the fact that the organization's ability to quickly change tactics or direction has become more important.


In Strategy Execution, 12 leaders from several countries describe the results they have achieved by implementing the change related to executing a new strategy.


The leaders had to change themselves and their organization to succeed with the ambitious strategies and to prevent the strategy process from only becoming ´this month's´ campaign.

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Strategy Execution

Strategy Execution