Branded Content: The Fateful Merging of Media and Marketing (Bog, Hardback, Engelsk)
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Branded Content: The Fateful Merging of Media and Marketing

(Bog, Hardback, Engelsk)
Forfatter: Jonathan (University of East London Hardy
Branded Content: The Fateful Merging of Media and Marketing
Forlag: Taylor & Francis Ltd

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This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.

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Forlag Taylor & Francis Ltd
Forfatter Jonathan (University of East London Hardy
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 27-08-2021
Første udgivelsesår 2021
Illustrationer 2 Tables, black and white
Originalsprog United Kingdom
Sideantal 282
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 282 pages, 2 Tables, black and white
Mål 234 x 156
ISBN-13 / EAN-13 9781138190412